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Online Retailers Face Four-Second Barrier

  • Posted: Saturday, November 11, 2006
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  • Author: pradhana

One... two... three... and gone!

When it comes to online retail, service matters — and so does speed.

"The customer experience begins the very instant a shopper types in your online address," said Don Becklin, president of Motorcycle Superstore. "We put a very strong focus on both the organization of our site and the site's performance."

A year ago, Taylor Nelson Sofres (TNS) found that slow-loading pages ranked near the top of the most "annoying" attributes list for online shoppers.

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