Who Goes Where (After Sharing and Socializing)?
Social networking, photo and video sites send valuable traffic to other destinations.
By Debra Aho Williamson - Senior Analyst
People who use social networking or online video sites spend a lot of time engaging with the content that is already there. But how do those sites affect traffic to other sites?
A new report by Hitwise attempts to make sense of the business that sites such as MySpace and YouTube send to other destinations.
In September, MySpace had an 82% market share of visits to the top 20 social networking sites, according to Hitwise. The second most popular site, Facebook, received 7% of visits.
However, MySpace is a significant driver of traffic to other social networking sites: 24% of visits to the other 19 sites on the list came directly from MySpace, Hitwise found.
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