Online Video Advertising: 'You Ain't Seen Nothin' Yet!

• Posted: Wednesday, November 08, 2006
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• Author: pradhana
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• Filed under: Merger-Acquisition

Google's acquisition of YouTube was just the beginning.

The American Association of Advertising Agencies (4A) saw it coming. In December 2005, when 4A members were asked which form of "new media" would show the greatest growth in 2006, half replied Internet video.

This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be a nearly $3 billion business.

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