Online advertising to hit $16.7 billion this year

• Posted: Friday, July 21, 2006
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• Author: pradhana

As Yahoo! and Google release their earnings results this week, and eMarketer has new online advertising figures.

Google and Yahoo! together will account for more than 40% of all Internet ad revenue in the US this year, eMarketer says, with Google accounting for 23% and Yahoo! 19%.

"The dominant place these two online companies play in the Internet ad game is not going to go away," says David Hallerman, senior analyst, eMarketer. "In fact, we expect the rich will just get richer, as the Q2 numbers each company releases this week will show."

Online advertising spending will reach $16.7 billion in 2006, eMarketer predicts. That's a growth rate of 33.2%, the highest growth year-over-year expected this decade.

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