Is Big Biz Ready To Blog?

• Posted: Thursday, July 20, 2006
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• Author: pradhana

By James Belcher - Senior Analyst

A new report by JupiterResearch says that 34% of large US companies now have a corporate blog, and that another 35% will have one by year-end.

These robust numbers contrast sharply with existing data about corporate blogging. The word "blog" seems inescapable these days, and there is plenty of buzz following the term. Personal blogs now number in the millions, and some public-facing bloggers now wield considerable influence—and some even make money. However, when it comes to businesses blogging, the reality is far behind the hype. Socialtext features a wiki detailing the number of Fortune 500 firms that blog, on an ongoing basis. The current tally: 5.8%.

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