Mobile Phone Payments Replacing Cash in Japan

• Posted: Friday, July 21, 2006
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• Author: pradhana

Japanese households, with the highest mobile phone penetration in the world, are also among the most prolific users of their cell phones to make purchases. Over 43% of Japanese Internet users employ (mobile- and card-based) e-money several times a month.

While Japan is ahead of the rest of the world by three or four years, and some aspects of the experience in Japan are unique to Japan, other aspects can be adapted to the US and give marketers a step up on the competition, according to eMarketer's new report, "Mobile Payments in Japan."

One survey revealed the top 10 locations where Internet users said they would like to use electronic money.

Another survey showed that 74% of Japanese consumers would like to use a mobile credit card in convenience stores, and 52% would like to use the device in a supermarket.

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