MySpace Captures 17% Of June Ads

• Posted: Thursday, July 20, 2006
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• Author: pradhana

by Wendy Davis

SOCIAL NETWORKING SITE MYSPACE LAST month garnered 17 percent of online display impressions--up more than two points from May's 14.6 percent, according to new data by Nielsen/NetRatings AdRelevance.

The most popular site with advertisers remained Yahoo Mail, which drew 35.7 percent of impressions. MSN Hotmail came in a distant third, behind MySpace, with 7.2 percent of ads.

Financial services companies accounted for the single largest proportion of online ads--24 percent, according to Nielsen//NetRatings. That share however, marks a drop from May's 28 percent.

Telecoms and Web media each accounted for 18 percent of the online ads tracked by Nielsen//NetRatings, compared to 17 percent and 13 percent, respectively, in May. Retail goods and services claimed 16 percent of online ads, the same as in May.

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