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Nielsen to Track TV Viewing Online and on Mobile Devices

  • Posted: Sunday, June 18, 2006
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  • Author: pradhana

As people increasingly watch TV shows outside the home and on computers, mobile devices and cell phones, TV audience tracking firm Nielsen Media Research and sister company Netratings on Wednesday announced plans to track TV viewing online and on mobile devices, as well as in restaurants and bars, reports Reuters. The move may have a serious impact on ad spend and advertising revenues.

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