Cross-Media Study: Web a Dominant Buyer Influence

• Posted: Sunday, June 18, 2006
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• Author: pradhana

DoubleClick's annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across 10 product categories, according to MediaBuyerPlanner.

The survey examined the 10 categories, looking at how consumers first learn about products, how they further learn about them, and which factor most influenced their purchase decision. The highly readable study looks at how different media affect potential buyers at the different stages in the buying process.

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