My Mommy’s Online

Posted: Tuesday, March 25, 2008
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Author: pradhana
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Filed under: Mobile Services, Mobile Social Network, Online Services

Slowly but surely searching, online shopping and social networking are becoming part of mothers' daily routines.

Being a parent makes going online almost a necessity. Today, more than 40% of all women who go online in the US—approximately 35 million of them—are mothers who have children under 18 at home.

”As busy and time-starved as today’s moms are, they still make time to go online,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Moms Online: Browsing, Researching, Buying. “More than eight out of 10 moms go online at least once a month, compared with 68% of all women.”

Based on its 2007 Simmons Consumer Research Survey, Experian estimated that 86% of women who had at least one child in their household go online.

Read more - eMarketer