Kids Juggle Media Too

• Posted: Monday, March 24, 2008
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• Author: pradhana
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• Filed under: Digital Content, Internet

Creating media while consuming it.

US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the US 9- to-17-year-olds surveyed in early 2008 said they went online while watching television. Nearly half of US teens said they did so frequently, up to several times a day.

Children have become more proficient in their multitasking since 2002, when Grunwald last conducted the study. The percentage of US child and teen Internet users who used e-mail or sent instant messaging while watching TV nearly doubled during that time.

Nearly half of the respondents said that their attention was focused mainly on the Internet when they used it in combination with TV. Only 11% said that TV had their primary attention while multitasking. Many respondents were creating Web content while watching TV, often spreading buzz about the shows as they watched.

Specifically, 27% of the respondents said they maintained blogs, Web pages or other online spaces of their own while watching TV.

Read more - eMarketer

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