Internet Important for Auto Insurance Sales

• Posted: Tuesday, March 25, 2008
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• Author: pradhana
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• Filed under: Internet

The Internet is a critical channel for the auto insurance industry. Between 2004 and 2007, US consumers requested more than 100 million auto insurance rate quotes, according to ComScore.

In 2007 alone, the number of online quotes requested increased by 15% over 2006 to 32 million. More importantly, the number of auto insurance policies purchased over the Internet reached 2 million, a 37% increased over 2006.

“Consumers are demanding the freedom to choose their method for interacting with their auto insurer – whether online, by phone, or in person,” said Kevin Levitt, comScore vice president.

“The rapid growth of the Internet demonstrates the importance of a multi-channel approach
that includes the ability to request quotes, purchase policies and service accounts online.” [eMarketer]

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