Global Ad Spending Resilient

• Posted: Friday, March 28, 2008
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• Author: pradhana
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• Filed under: Ad Spending

Worldwide advertising spending will grow by 6% in 2008, according to a recent Carat forecast. This represents a slight downward revision from their September 2007 forecast that had estimated growth of 6.2%.

"Thanks to one-off events like the Beijing Olympics and the US Presidential elections, we are predicting strong global growth in ad spend for this year, up to 6.0% from 4.6% in 2007," said Mainardo de Nardis, CEO of Aegis Media.

"Overall, our forecasts for 2009 are more conservative than those for 2008, but we do not foresee a severe slowdown in global spend as a result of the last six months’ financial uncertainty."

In 2009, global advertising spending is expected to rise 4.9%. The Internet of course is expected to be the fastest growing segment, jumping 23.3% in 2008 and 17.8% in 2009. By that time it is expected to account for nearly 10% of global advertising spending. [eMarketer]

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