Online Ads Healthy as Pharma Sales Slow

• Posted: Saturday, March 29, 2008
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• Author: pradhana
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• Filed under: Internet Advertising, Online Advertising

Rx for sales: Web marketing.

Overall sales growth in the US prescription drug market slowed to 3.8% in 2007 from more than 8% in 2006, according to IMS Health's "US Pharmaceutical Market Performance Review."

The company said that sales growth slowed because many branded medicines lost their exclusivity, fewer new products were approved, Medicare Part D year-over-year growth leveled and safety issues slowed approval rates.

IMS said that 2007 US prescription sales totaled $286.5 billion. "In 2007, the US pharmaceutical market experienced its lowest growth rate since 1961," said Murray Aitken, senior vice president at IMS.

IMS forecasts annual growth in US pharmaceutical of between 3% and 6% through 2012.

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