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T-Mobile Signs Yahoo! To Put Ads On web’n’walk

T-mobile has announced a partnership with Yahoo! that will see the first graphic ads displayed on T-mobile’s web’n’walk service. The ads will be served and sold by Yahoo!

Web’n'walk, which was the UK’s first service to offer people unlimited access to the whole internet on a mobile phone, is set to carry a variety of innovative graphical ads exclusively sold and served by internet giant Yahoo!.

Mobile advertising is unique in allowing consumers the ability to interact and respond directly to the messages that advertisers try to deliver to them when they are out of the office or home. T-Mobile and Yahoo! intend to roll out the first mobile advertisements on web’n'walk in the first half of 2008.

Phil Chapman, Director of Marketing at T-Mobile, said: “Mobile advertising is a key area of development for T-Mobile in 2008 and this partnership with Yahoo! shows our commitment to making this strategy succeed. With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns.”

“This partnership with T-Mobile demonstrates Yahoo!’s continued focus on mobile and extending our leadership in graphical advertising across multiple platforms,” said Geraldine Wilson, VP of Connected Life, Yahoo! Europe.

“Advertisers are fast recognising the value of mobile advertising as a core part of their digital campaigns, and we are excited to work with T-Mobile to create superior experiences that deliver great value to advertisers and mobile users alike.”

According to a report produced by JupiterResearch entitled ‘Mobile Advertising in Europe’: “Mobile Internet advertising seems to raise the highest of hopes. Of Marketers having used or planning to use mobile marketing, 64% planned to use banner advertising on mobile portals, and 68% planned to use banner ads on off-portal mobile Internet pages during the next 12 months. These marketers also consider the mobile Internet to be the most service enabling future growth of mobile advertising revenue (58%).” [MobiAdNews]

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