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Online TV a Hit With Viewers

Forget about prime time, Americans are watching their favorite TV shows online when and how they want, according to the "Digital Life America" survey of 1,150 Americans ages 12+ conducted by Solutions Research Group.

More than 80 million American Internet users have watched a television show online, representing 43% of the total online population. This is a sharp increase from just one year ago, when only 25% were watching online.

In addition, 20% of Internet users polled are watching shows online on a weekly basis.

Time shifting strongly correlated with age. Overall, 25% of respondents had time-shifted a prime time show using either a DVR, broadband, mobile or some other device. Among 18-to-34-year-olds, that percentage rose to 34%.

As these trends continue and more content becomes available online, television scheduling may be a thing of the past. [eMarketer]

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