Asia-Pacific E-Commerce Rises

• Posted: Saturday, February 09, 2008
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• Author: pradhana
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• Filed under: China, e-Commerce, India, Market Survey, Online Services

Online travel is big in China and India.

Japan and South Korea are known for having high Internet and mobile phone penetration, so it's not surprising that the countries lead the Asia-Pacific region in business-to-consumer e-commerce sales. In fact, such sales are growing across the region.

B2C e-commerce sales, including travel, for the five major countries that eMarketer covers in the Asia-Pacific region totaled an estimated $73.3 billion in 2007. That is up 24% over 2006. eMarketer forecasts that online sales will more than double by reaching $168.7 billion in 2011.

What is new is that market share is moving toward Australia, India and especially China. China’s share of regional B2C e-commerce will grow more than threefold from 4.1% in 2006 to 14.3% by 2011.

Shifting market share is a reflection of differences in e-commerce growth rates.

China’s B2C e-commerce market is on the fast track, with eMarketer expecting sales to grow at a 58.5% average annual rate from 2006 to 2011. India is also a high flyer with sales forecast to grow at a 48.8% annual rate. At the low end, South Korea’s B2C e-commerce sales will grow by 13.3% over the same period. Between 2006 and 2011, the aggregate CAGR for the five countries will be 23.3%.

Read more - eMarketer

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