Hearst Magazines Goes Mobile With Nokia

• Posted: Monday, February 25, 2008
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• Author: pradhana
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• Filed under: Mobile Advertising, Mobile Content

Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative whereby Hearst will be joining the Nokia Media Network.

With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers.

The company’s mobile brands include: M.cosmopolitan.com, M.cosmogirl.com, M.esquire.com, M.goodhousekeeping.com, M.housebeautiful.com, M.seventeen.com, M.redbookmag.com, M.marieclaire.com and M.bazaar.com.

The collaboration will enable Hearst’s advertisers to place ads on high-quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, thus reaching over 100 million mobile subscribers.

“We are very excited to be working with Nokia to expand the mobile solutions for our loyal advertisers,” said Chuck Cordray, vice president/general manager, Hearst Magazines Digital Media. “This deal will mark one of the first times a content publisher is able to serve ads across a global mobile media network. The entire system is seamless to the consumer. No downloads are required; it is both device- and carrier-agnostic and ensures a non-intrusive mobile Web experience.” [MobiAdNews]

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