Online Buying Grows, But How Much?
Broadband and online buying go hand in hand.
Buying things online is becoming a common experience for US Internet users. And addressing consumers' security concerns could make online buying even more common.
Those are the main findings of the Pew Internet & American Life Project's latest online shopping study, conducted by Princeton Survey Research Associates in August and September 2007. Pew found that two-thirds of online Americans have purchased a product online at least once.
"If people's worries about security of personal information were eased, the pool of online shoppers would be greater," said John B. Horrigan, associate director at Pew.
The number of US consumers who have purchased online more than doubled from 22% in June 2000 to 49% in September 2007.
Read more - eMarketer
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