Moviegoing Is Tied to Media Consumption

• Posted: Saturday, February 09, 2008
• |
• Author: pradhana
• |
• Filed under: Market Survey

Teen moviegoers consume twice as much television and radio as non-moviegoing teens, according to a January report by Integrated Media Measurement.

The study found that 13-to-24-year-old moviegoers consumed an average of 280 minutes of television and 49 minutes of radio per week. Non-moviegoers, on the other hand, consumed an average of 118 minutes of TV and 25 minutes of radio on average per week.

“Of all the media platforms, theatrical releases take the most effort and money to consume; you have to go to the theatre, get a parking spot, wait in line, purchase tickets, watch trailers and then wait for the movie to start,” said Amanda Welsh, head of research for Integrated Media Measurement.

“It would be logical to assume that the non-moviegoer group – the 13-to-24-year-olds who don’t want to put in the effort to go to the movies – would consume the greatest amount of easy media such as television and radio, but that was clearly not the case at all," Ms. Welsh said. [eMarketer]

• Permalink
• RSS 2.0
• 
• 
• 
• 
•