What Are Marketers Thinking?

• Posted: Saturday, December 01, 2007
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• Author: pradhana
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• Filed under: Marketing, Online Services

Well…

Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.

At a moment when the marketing environment may more difficult than at any time in history, they surveyed over 600 members of the Marketing Executives Networking Group (MENG) to identify the “Top Marketing Trends for 2008.”

“Senior marketers are facing an increasingly complex world with new technologies and new market segments rising to the fore,” said Chandra Chaterji, a member of the MENG Board of Directors.

As things get more complex, marketers are returning to basics. When asked what the main themes they were concentrating on were, marketing basics, SEO and personalization topped the list.

When asked what was the most important demographic to target, marketing executives said the baby boomers (88%), closely followed by Gen Xers and Hispanics.

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