Online Newspaper Advertising Presses Forward

• Posted: Friday, November 30, 2007
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• Author: pradhana
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• Filed under: Ad Spending, Internet Advertising, Market Survey, Online Advertising

Extra! Extra!

Figures released by the Newspaper Association of America (NAA) report that advertising expenditures for newspaper Web sites increased by 21.1% in the third quarter of 2007 versus the same period in the previous year.

In dollars and cents, that represents a total of $773 million in online ad spending in the third quarter.

The increase is the 14th consecutive quarter of double-digit growth for online newspaper advertising recorded since the NAA started tracking online ad spending in 2004.

Online newspaper advertising now accounts for 7.1% of total newspaper ad spending, compared with 5.4% for last year’s third quarter.

On the downside, total advertising expenditures at US newspapers were only $10.9 billion for the third quarter of 2007, a 7.4% decrease from a year earlier.

“Broad economic issues are impacting our industry the same way they are impacting other media,” said NAA CEO John Sturm. “The continued fallout from declines in the housing market clearly affects real estate, recruitment and retail advertising.” [eMarketer]

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