Search Wars in Canada

• Posted: Saturday, December 01, 2007
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

Google and foes stake out the Great White North.

Total Canadian revenues from online advertising reached C$1.01 billion (US$894 million) in 2006, according to the Interactive Advertising Bureau of Canada - a leap of 80% in a single year.

As this market matures, search-related advertising is claiming a greater share of the advertising pie. In 2006, it accounted for almost as much revenue as online display campaigns, and investment in search has risen more quickly.

Canada’s most recent Search Engine Strategies conference, held in Toronto in June 2007, was the biggest ever: another sign that search-related marketing is taking off north of the border. Representatives from Yahoo!, MSN, Google and Ask all took part, and revealed some intriguing statistics.

Google claims to have handled 80% of all Canadian search engine queries in the second quarter of 2007. This suggests that the online giant enjoys a much larger share of the market than in the US, where it accounted for 53.6% of queries in August 2007, according to Nielsen//NetRatings.

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