CPG Starts Thinking Outside the Box

• Posted: Thursday, November 29, 2007
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

Virtual shelves, real customers.

After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.

This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%.

"Although the increases are impressive, they have been years in the making," says Lisa Phillips, eMarketer Senior Analyst and author of the new report CPG Online: Health & Beauty Go Interactive. “Of course, consumer behavior is the driving force behind the spending changes.”

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