Search Marketers Seed Social Networks

• Posted: Sunday, May 20, 2007
• |
• Author: pradhana
• |
• Filed under: Google, MySpace, Online Services, Social Network

Getting YouTube viewers to start searching.

Nearly half of search marketers placed content on social networking Web sites in February 2007, according to the "iProspect Search Marketer Social Networking Survey" sponsored by iProspect and conducted by JupiterResearch.

Respondents said they had "proactively placed content" on MySpace, YouTube, LinkedIn and other social networking sites.

Marketers said they placed content on these sites to drive traffic, create brand awareness, sell directly and influence purchasing. Site placements were chosen to match marketing goals. For instance, MySpace and del.icio.us were used to drive traffic, while Amazon was used to sell goods directly.

Search marketers may be seeding content on social networks, but does that content generate product searches?

The common belief not so long ago was that social networking users would prefer to conduct searches from within social networking sites, rather than going to external search engines. That feeling was in part what spurred Google to commit to its $900 million deal with Fox Interactive Media last year.

Read more

• Permalink
• RSS 2.0
• 
• 
• 
• 
•