Music Industry Licensing to Drive Growth

• Posted: Monday, May 21, 2007
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• Author: pradhana
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• Filed under: Market Survey

Royalties run while CD sales slip.

Most of the recent attention on the music industry has focused on the tension between falling CD sales and the rise of digital music: Will the latter compensate for the former?

Yet it is not recordings that will drive net growth for the industry. Instead, live music and music publishing will grow along with the digital sector to offset CD sales losses.

Changes in music publishing and licensing will also create attractive opportunities for marketers who want to tap into the power of music to captivate audiences, particularly the highly sought-after teen and young-adult demographics.

eMarketer projects that performance royalties paid to composers and publishers will reach $1.98 billion in the US by 2011, up from the 2006 total of $1.64 billion.

This growth will follow a period in which the two leading US performance rights societies, which account for a combined 95% of US performance income, increased their revenues.

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