Shopping Means Buying for Women Online

• Posted: Saturday, May 19, 2007
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• Author: pradhana

Web merchants convince even skeptical shoppers.

Online retailers have done a good job convincing female online shoppers to make purchases online, judging by a Consumer Reports National Research Center report conducted for ShopSmart.

Nearly all American women who had shopped online in the past 12 months had purchased at least one item online, indicating that retailers had overcome concerns about security, shipping, returns and other sticking points.

eMarketer Senior Analyst Jeffrey Grau notes that "as a group, women tend to be more cautious than men about online buying. But Web retailers are allaying many of their concerns through flexible return policies and visualization tools that show off merchandise."

The study also found about six in 10 female online shoppers made their actual purchases online.

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