Search Marketers Keep Spending

• Posted: Sunday, April 29, 2007
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• Author: pradhana
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• Filed under: Advertising

No need to look elsewhere, search execs say.

According to the "US SEM Executive Survey, 2007" report, from JupiterResearch, two-thirds of search marketers expect to increase their spending this year.

Only 7% of search marketers expect to decrease spending, and 28% expect no change.

"Very few people are dissatisfied with search, and the ones that are tend to be smaller advertisers managing less than 1,000 keywords," said Kevin Heisler of Jupiter in a ClickZ interview. "We see many advertisers getting more aggressive with their spending, especially agencies. They've figured out what makes search so successful, and are content with the ROI."

According to search engine agencies surveyed by Intellisurvey and Radar Research for the Search Engine Marketing Professional Organization, in 2006 the average search marketer spent a little more than $138,000 for paid placement ads. However, the largest client spent more than $2 million.

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