Social Networking Increases Internet Time
Watching too much TV? Start social networking.
Social networking increases Internet usage, according to a Marketing Evolution study commissioned by MySpace called "Never Ending Friending."
A copy of the study provided to eMarketer reveals that nearly a third of social network users ages 14-40 have increased their Internet usage, while 8% decreased usage. Usage remained the same for the rest of those surveyed.
Although increased time online does not usually cut into TV viewing, the study indicated that social networkers do spend less time watching television than non-social networkers — over two hours less every week.
That extra time online is mainly spent at...social networks. MySpace is the top site in terms of percentage of time spent online, according to Compete, and Facebook is in the top 10 as well. In fact, 12% of all time online for US Internet users in December 2006 was spent at MySpace.
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