ICT and Internet Business is an Independent Blog Focusing on ICT and Internet Business, eBusiness, Digital Media, Online Advertising, Internet Marketing, Mobile and Wireless, etc.

Online Ad Growth Stays Strong in China

  • Posted: Thursday, December 18, 2008
  • |
  • Author: pradhana
  • |
  • Filed under: China

Marketers keep chasing the world’s largest online audience.

China has the most Internet users in the world, which would seem to make it a great mass audience on which marketers could lavish online ad spending. Yet according to data from The Nielsen Company cited in a December 2008 article in The Wall Street Journal, companies in China spend 5% or less of their ad budgets online. That is less than one-half of what their US counterparts set aside for Internet ads.

However, online ad spending is growing quickly in China. Nielsen said Q3 Internet ad spending grew 42% from the same period in 2007 to RMB3.72 billion ($541 million). That was more than twice as fast as ad spending growth in TV, newspapers or magazines.

The Wall Street Journal said that online advertising’s reputation as a cost-effective medium could give it a boost during the economic slowdown.

eMarketer’s most recent estimates of online ad spending in China put the 2008 total at RMB9.66 billion ($1.4 billion), 37% more than 2007.

GroupM estimated in October that online ad spending in China would reach $2.3 billion in 2008, up nearly two-thirds over 2007. The company said advertisers would spend $3.2 billion online in 2009.

Both estimates suggest solid double-digit growth for the medium through next year. [eMarketer]

1 people have left comments


Anonymous said:

An Ecommerce solution offers complete front and back end technology to do business on the web. Specializing in Shopping carts systems and customized programming to distinguish your e-business from the rest. http://www.infyecommercesolution.com/

Commentors on this Post-