ICT and Internet Business is an Independent Blog Focusing on ICT and Internet Business, eBusiness, Digital Media, Online Advertising, Internet Marketing, Mobile and Wireless, etc.

eMarketer's Predictions for 2009

  • Posted: Thursday, December 18, 2008
  • |
  • Author: pradhana
  • |
  • Filed under: Market Survey

What lies ahead in the new year?

By David Hallerman, Senior Analyst

Online Ad Spending: Still Solid Choice

Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend.

First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers.

Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video.

Search marketing spending will grow by 14.9% in 2009, to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant. Two basic assumptions support this eMarketer projection. Search is highly measurable, so it will maintain its place in many budgets and increase in some others, as advertisers look for secure and effective methods to combat fear in an economic meltdown.

Also, consumers—who monetize search ads by deciding whether or not to click—will take money off the table by shopping less, and put money back on by searching for deals. Although search advertising will grow less in 2009 than in any previous year, its inherent strength will mean greater spending gains than for any other major form of advertising, whether online or offline.

Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared with nearly all other media.

Read more - eMarketer

2 people have left comments

Keshia Stevens said:


My name is Keshia Stevens. I've just visited your site and I

was wondering if you'd be interested in exchanging links with

my website. I can offer you a home page link back from my

Business and Payroll website which would be (

http://www.srforce.com/ ) with page rank 3

Your link will be placed here:
http://www.srforce.com/ PR3 (It`s a Business and Payroll

website PR3)

As mentioned, your link would be placed on the site home page,

not on any "links" pages which may be buried in the site


If you are interested please add the following information to

your website and kindly let me know when it´s ready and I

will do the same for you in less than 24 hours, otherwise you

can delete my link from your site.

Title: What prepaid card
Url: http://www.what-prepaid-card.co.uk/
Description: compares current UK pay as you go prepaid credit


Or you can use the following html code:
What prepaid

- compares current UK pay as you go prepaid credit


I hope you have a nice day and thank you for your time,

Keshia Stevens

Bartholomew Dot.Net Pro. said:

If you are selling a product that is substantially smaller in scope than, an e-commerce infrastructure would be useful as it will expand your market to the whole world ie. Your product will get exposed to customers across the world thus giving it the required boost. http://www.infyecommercesolution.com/