Survey: Users Agree to Billing Discounts for Mobile Ads

• Posted: Thursday, November 20, 2008
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• Author: pradhana
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• Filed under: Mobile Ads Revenue, Mobile Advertising

By Jason Ankeny

Fifty-six percent of mobile subscribers would agree to view ads on their phones in exchange for a 25 percent to 50 percent discount on their monthly bill according to a new consumer study commissioned by open source solutions provider Transverse and conducted by market strategy consultancy iGR. Mobile subscribers under age 35 are most receptive to mobile ad discount incentives, the study reports, with users ages 18 to 25 most willing to trade the number of text messages sent/received--consumers ages 26 to 44 were most willing to view ads in exchange for discounts on voice services.

However, 46 percent of survey respondents said that while a 25 percent to 50 percent monthly discount is enough of an incentive to provide access to usage patterns including web browsing, messaging habits and location, those same discounts are not enough to convince them to share personal information including the content of texts and emails. [FierceMobileContent]

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