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Online News Reader Demographics

  • Posted: Tuesday, September 02, 2008
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  • Author: pradhana
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  • Filed under: Miscellaneous

Digital news fans are well-schooled.

More than one-third of US adult Internet users read online newspapers, according to the Pew Research Center for the People and the Press' "Audience Segments in a Changing News Environment" report. The researchers reported that was close to the percentage who said they watch cable news regularly (39%), and more than those who regularly watch the nightly network news (29%).

Consumers who read newspapers on the Internet are well-educated. In the report, Pew said 44% of college graduates read an online paper every day, compared with 11% of those with a high school education or less.

Pew also said the proportion of Americans who read a traditional newspaper on a typical day has declined by about 40% since the early 1990s, and the percentage who watch the nightly network news regularly fell by one-half.

The demographic findings agreed with those from a similar study conducted in March and April 2008 by the Readership Institute. That study also found that online newspaper readers tended to be better-educated than those who had never read the news online.

Read more - eMarketer

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