Mobile Content Management Spending to Top $8B in '08

• Posted: Tuesday, September 02, 2008
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• Author: pradhana
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• Filed under: Mobile Content

By Jason Ankeny

Players spanning the value chain--from operators to media aggregators to music, video and game providers--will spend more than $8 billion on tools to create, edit, manage and load content onto mobile devices by the end of 2008, according to a new study issued by market analysis firm Insight Research.

The study notes that while existing content management systems are primarily focused on delivering media to specific device types, over the next five years the paradigm will shift away from discrete content delivery systems to full-blown systems promising reusable content optimized for multi-channel delivery.

"What is truly needed, and what we expect to see emerge over the next few years, are tools that unlock the value of content in the digital age by formatting and managing content for device independence," said Insight Research president Robert Rosenberg. "When content becomes reusable across multiple delivery channels its value increases enormously, which will foster investment in developing the next generation of content management tools." [FierceMobileContent]

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