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Spanish-Language Ad Trends

Does TV wield an outsize influence?

Advertisers spent nearly $6 billion in Spanish-language media last year, up 3% from $5.64 billion in 2006. Cable TV saw the greatest percentage increase, rising by 76%, according to Nielsen Monitor-Plus.

Spanish TV networks remained on top, collecting $3.01 billion in 2007. Spot TV ad spending rose 8% in 2007 to $1.67 billion.

Media is extremely influential in the lives of US Hispanic adults. Among respondents to a Vertis Communications survey, 23% said they were influenced to buy something by watching television, compared with 19% of the total US population. US Hispanics were also more likely to be influenced by the Internet.

Read more - eMarketer

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