Broadband Boom Lifts IPTV

• Posted: Tuesday, July 22, 2008
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• Author: pradhana
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• Filed under: Broadband, IPTV

Demand for on-demand TV grows.

Telecom providers Verizon and AT&T are rolling out IPTV services in the US. eMarketer forecasts that there will be 12.7 million IPTV subscribers in the US by 2012, up from 3.3 million in 2008.

This activity comes against the backdrop of a worldwide rise in Internet Protocol TV (IPTV) subscriptions. Subscriber levels in March 2008 were twice as high as they were in March 2007. It was the second year in a row that subscribership had doubled, according to a study sponsored by The Broadband Forum and conducted by Point Topic.

The companies did not make IPTV totals available to the public, but did release broadband figures by region. Broadband growth worldwide has helped fuel IPTV growth, and worldwide broadband subscriptions have passed the 370 million mark.

"IPTV operators around the world have shown that systems are scalable and can handle rapid growth in subscriber numbers," said John Bosnell, senior analyst at Point Topic, in a statement.

With IPTV, all content is on-demand. Internet users are accustomed to the idea of search and retrieve on the Web, and IPTV allows them to interact with their TV in the same way. There is no such thing as missing a TV show in an IP world, because all programs are stored and then retrieved from the network, similar to Internet content on the Web.

Read more - eMarketer

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