Internet User Demographics in Canada

• Posted: Friday, July 25, 2008
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• Author: pradhana
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• Filed under: Internet Users

Who is online?

Based on active Internet usage in Canada in April 2008, comScore found the online audience evenly divided between males and females, with very slight variations in the age breakdown between the two groups.

Of the 50.2% of Web users who were male, according to comScore, just over one in five (10.2% of all users) were ages 2 to 17. The next-largest group was the 35-to-44-year-olds, representing just under 10% of all male users.

Female Internet users displayed a nearly identical pattern of usage by age distribution.

Overall, Internet use skews high in the youth demographic. Statistics Canada (StatCan) data indicates that in 2007, 93% of people in Canada ages 16 to 34 went online, while the access rate among those ages 65 and older was only 29%.

This is roughly the same pattern seen in comScore data, where Internet users in Canada ages 2 to 17 outnumber the 65 and older age group by more than 3-to-1, and those ages 18 to 24 outnumber online seniors by more than 2-to-1.

Adults and teens seem to use the Internet rather differently, as well.

An online survey by Ipsos Reid found that Internet users in Canada ages 12 to 17 spent an average of 13 hours per week online in early 2008 (compared with 19 hours for adults). That number has not increased since Ipsos began measuring online teen behavior in 2004.

Read more - eMarketer

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