Young Adults Influenced by Mobile Ads

• Posted: Monday, June 30, 2008
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• Author: pradhana
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• Filed under: Mobile Advertising

Spreading the word, by handset.

Many mobile marketers are still struggling to influence consumers, judging by an analysis of BIGresearch's "Simultaneous Media Usage Study."

Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics; 6.4% said text messaging did the same.

However, mobile media was twice as effective among young consumers, with 14.2% of 18 to 24 year-olds saying that mobile video influenced them and 15.9% saying text messaging did.

"Given the state of our economy, mobile advertisers have a unique environment in which to build strategies that influence consumers to buy via their cellphones, especially the media-elusive 18 to 24 year-old segment," said Gary Drenik, president of BIGresearch, in a statement.

Read more - eMarketer

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