Millions People Take Part in Mobile Commerce

• Posted: Monday, June 30, 2008
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• Author: pradhana
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• Filed under: e-Commerce, Mobile Business

But security concerns hinder millions more.

A full 9.2 million US mobile subscribers have purchased goods or services using their handset, and one-half of all mobile data users expect to do so in the future, according to Nielsen Mobile.

"As more mobile commerce services become available and consumers develop a greater trust for phone-based transactions, we expect commerce to be an increasingly important part of the mobile experience next year and beyond," said Nic Covey, director of insights at Nielsen Mobile, in a statement.

Nielsen also reported that 6.5 million US mobile consumers had used text messaging to make a purchase.

The study found that security is the number one concern among those mobile data users not yet participating in m-commerce, with 41% of data users who do not participate saying that is their biggest concern. In addition, 23% say they worry about being charged for the airtime and 21% say they do not trust that the transaction will be completed.

Those reservations were also found by a December 2007 study by Harris Interactive. Six out of 10 US mobile device users surveyed expressed security or privacy concerns about mobile commerce.

Read more - eMarketer

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