Microsoft Rebrands Ad Offering

• Posted: Monday, June 23, 2008
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• Author: pradhana
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• Filed under: Advertising, Internet Advertising, Microsoft

Microsoft has announced that it has rebranded its advertising business under the new name of Microsoft Advertising. The move is a clear sign that Microsoft is taking the fight to Google and its other rivals in mobile and internet advertising. The new brand will incorporate many of the companies that Microsoft has purchased in recent times.

Explaining the new organization, Microsoft SVP Brian McAndrews said “It’s designed to let customers know that we’re committed to making sense out of a complex environment, and that we have everything they need, all under one roof”

The companies included are:

• aQuantive, who specialize in digital marketing services and technologies and who own interactive agency AvenueA/Razorfish, digital marketing technology company Atlas Search and DrivePM, a performance media company.
• The AdECN exchange, which is auction-based exchange for online display advertising.
• ScreenTonic, who have a ad network and offer a mobile advertising platform.
• Rapt, who help ad supported businesses monetise their media assets.
• YaData, who’s Segmentation Suite enables marketing managers to discover, understand, operate in and manage multiple actionable customer segments on a daily basis. [MobiAdNews]

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