1.2 Billion Mobile Subscribers!

• Posted: Monday, June 23, 2008
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• Author: pradhana
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• Filed under: Mobile Services

Simply gigantic

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world's population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

eMarketer estimates that BRIC will account for nearly 1.2 billion mobile phone subscribers this year.

Beyond the scale involved, BRIC's growth is a game changer because mobile will be the primary interactive screen for a new generation of consumers.

"Mobile is not simply viewed as an extension of the Web in BRIC, as it is in the US, Western Europe and parts of Asia-Pacific," says John du Pre Gauntt, senior analyst at eMarketer and author of the new report, Mobile BRIC: Extreme Growth Ahead. "Mobile is the Internet for an increasingly large and attractive consumer segment—an important distinction for marketers to keep in mind."

eMarketer projects that the BRIC countries will account for over 1.7 billion mobile phone subscribers by 2012. Of that amount, over 680 million subscribers will access the mobile Internet.

Read more - eMarketer

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