Online Video Viewing Still Rising

• Posted: Sunday, May 18, 2008
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• Author: pradhana
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• Filed under: Market Survey, MySpace, Online Services, Online Video, You Tube

But how much?

Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March.

Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.

Nearly 85 million viewers watched 4.3 billion videos on YouTube (50.4 videos per viewer), while over 47 million viewers watched 400 million videos on MySpace (8.4 videos per viewer). Including YouTube, Google sites served an average of 50.9 videos per viewer.

comScore said the average online video viewed was 2.8 minutes long. The average online video viewer watched 235 minutes of video.

Nielsen Online also measured online video viewing in March 2008, with different results. Nielsen reported an average of 137.3 minutes of online video viewed for the month—nearly 100 minutes less than the comScore study. Nielsen told eMarketer that they excluded advertising, which comScore included.

Read more - eMarketer

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