Internet Use Still Heaviest Among Young

• Posted: Sunday, May 18, 2008
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• Author: pradhana
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• Filed under: Internet Users, Market Survey

The gap between time spent online and watching TV is closing

Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by the Television Bureau of Advertising (TVB) industry association and conducted by Nielsen Media Research.

Survey respondents ages 18 to 34 spent over an hour per day more watching TV than on the Internet. The gap between time spent online and time spent watching TV is closing, however.

In January 2008, TVB found that 18 to 34 year-olds spent 60.6 minutes more watching TV per day (206.0 minutes) than they did online (145.4 minutes). That is down from June 2006, when the gap was 137.4 minutes: 246.7 minutes for TV and 109.3 minutes online. Moreover, TV time decreased while Internet time increased.

Read more - eMarketer

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