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Zumobi "Zenzui" Rolls Out Beta Version of Zooming User Interface

Mobile UI developer Zumobi - the re-brand name of ZenZui - announced the beta version of its Zooming User Interface and mobile widget platform is now available for Windows Mobile-based handsets. The Zumobi UI enables consumers to personalize the mobile experience via custom-designed interactive widgets relevant to their particular interests and lifestyles -- content is now available from more than 75 mobile widgets, among them tiles spotlighting partners including Amazon.com, MTV Networks, The Associated Press, AccuWeather.com, Traffic.com and FlightStats.com.

On the other hand, mobile user experience solutions developer ZenZui announced it will continue operations as Zumobi, explaining the new brand better reflects its Zooming User Interface and mobile platform business. The firm also said the Zumobi mobile web interface will launch in beta across Windows 5 and 6-based devices on December 14--the UI enables consumers to personalize the mobile experience via custom-designed interactive tile widgets relevant to their particular interests and lifestyles.

"The Zumobi team has been working for over a year to make this product a reality, and we're very excited to launch the first version of our public Beta today," said Zumobi CEO Eric Hertz. "Our partners who have created Zumobi Tiles for the initial Beta have delivered an excellent portfolio of news, entertainment, travel content and more."

Zumobi revolutionizes the way people access, retrieve and share Web-based content on their mobile phones. Through an intuitive, lush user interface, Zumobi allows people to easily "bounce" in and out of snack-sized bits of the entertainment they want and to stay on top of the information they need throughout the day, while offering advertisers a better way to connect with consumers through their mobile phones.

"We're constantly creating new touch points on-air, online and on handsets that deepen our audiences' engagement with their favorite programming," said Jeremiah Zinn, Senior Vice President of Digital Distribution for MTV Networks. "Zumobi's new platform brings Web 2.0 functionality to wireless devices, and that allows us to create even more experiences for our audiences to stay connected to their favorite music, music news and gaming content."

"The exciting combination of Zumobi's intuitive interface combined with Traffic.com's nationwide real-time traffic content gives on-the-go consumers the relevant, valuable, engaging user experience they demand," said Barry J. Glick, Vice President, Consumer Markets for NAVTEQ, parent company of Beta partner Traffic.com. "When users download Zumobi to their phones, they'll instantly benefit from the graphical, dynamic interaction with our mobile traffic solutions by making informed decisions about the best time to leave and the fastest way to get there." [FierceMobileContent]

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