Mobifusion and ContentNow Team on Mobile Retail
- Posted: Saturday, December 15, 2007
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- Author: pradhana
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- Filed under: Digital Content, Mobile Content, Online Business, Online Services
Mobile media developer and publisher Mobifusion announced an agreement with online content subscriptions reseller ContentNow enabling online wireless cell phone and plan retailer LetsTalk to offer its subscribers Mobifusion content. ContentNow manages subscription processing, fulfillment and account setup for LetsTalk, an independent resource for wireless products and services for both consumers and enterprises.
According to Mobifusion, the deal broadens its mobile content distribution into online subscription models. "We're joining forces with ContentNow to provide more than 30 rich mobile content products via an innovative mobile content subscription model through LetsTalk," said Mobifusion co-founder and chief content officer Chris McKenney in a prepared statement. "Given LetsTalk's reach in the marketplace, we believe this exciting venture will open new gateways to mobile entertainment and information."
As the market leader in the development of content-rich mobile products, Mobifusion’s partnership with ContentNow and LetsTalk broadens distribution into subscription models online for mobile. LetsTalk online subscriptions showcase a variety of products including Rick Steves’ European travel series, information sources from Oxford, Britannica and World Almanac, inspirational and spiritual works from Dr. Wayne Dyer from Hay House and the Power of Now from New World Library, as well as fun and useful products such as mobile fitness coach BeFit, sCool Diary, the ultimate organizer for school, Shop&Go shopping assistant, and Monetizer, a personal finance assistant.
“ContentNow is changing the face of online information by showcasing the unique benefits of online content subscriptions while providing a seamless shopping experience for consumers,” said Michael Goldstein, founder and President of Content Now. “This new partnership will enhance our online subscription services with a large selection of high quality mobile content.”
ContentNow is quickly becoming the leading reseller of online and mobile content subscriptions. ContentNow’s unique business model brings together a wide variety of subscription offers and markets them through top-tiered sales channels, such as LetsTalk. Subscriptions are offered to consumers via ContentNow’s partners' websites, with ContentNow managing the subscription processing, fulfilment and account setup. [FierceWireless]
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