TV and Movie Sites Are Prime Ad Turf
They're not just for movies anymore.
TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections' "Report on Audience Attentiveness to Advertising."
Myers said that major portals such as AOL, Yahoo!, MSN and other portals were fifth in ad attentiveness overall.
Ad attentiveness varied somewhat by age. For example, Web sites visited for information were ranked highest among 55 to 64-year-olds, but sixth and seventh respectively among Internet users ages 15 to 17 and 18 to 24.
Film sites were also high on Nielsen//NetRatings' March 2007 rankings of top US Web properties.
The Internet Movie Database (IMDb.com), a repository of production notes, credits, reviews and trivia, came in at number 14, with nearly 20 million unique visitors that month. Disney Online was close behind, followed by the NBC Universal site.
In fact, IMDb.com is the top movie site among US Internet users, according to comScore Media Metrix. The research company said that IMDb.com had nearly 19 million unique visitors in February 2007, up from 15 million a year earlier. The other top-ranked sites were also celebrity-driven portals such as Yahoo! Movies and Hollywood.com.
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