Few Answer Mobile Marketing Call

• Posted: Monday, December 10, 2007
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• Author: pradhana
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• Filed under: Advertising, Marketing

American Idol votes are just a drop in the bucket.

About one-quarter of mobile users are interested in mobile marketing, according to a November 2007 study by the Mobile Marketing Association.

Sweepstakes and voting campaigns (think American Idol) were the most common types of mobile marketing in which respondents had participated.

The MMA also speculated that marketers will begin taking advantage of mobile phone features such as cameras. For example, camera phone usage is up more than one-third since 2006.

"Camera phone [usage] dovetails perfectly with the coming cross-carrier interoperability of picture messaging via a short code," said Gene Keenan, vice president at Isobar, in a statement released with the MMA data. "We expect to see some very innovative campaigns this coming year using picture phoning," he said.

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