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Sprint First to Sign on With Free MySpace Mobile

A day after reports surfaced that MySpace will introduce a free, ad-funded mobile version of its social networking service optimized for all U.S. carriers, the firm announced its first operator partnership with Sprint, which will directly link to the free MySpace Mobile website upon its official launch in early 2008.

In addition, the Sprint portal will include direct links to other mobile websites owned by MySpace parent Fox Interactive Media (FIM), among them Photobucket, IGN, FOXSports.com on MSN, RottenTomatoes and AskMen along with a host of MyFOX local affiliates.

"Our partnership empowers Sprint data subscribers with easy access to their MySpace community at no additional charge," said MySpace VP of business development Amit Kapur in a prepared statement. "We're also in the process of redesigning the mobile site to provide an updated look and feel and enhanced functionality."

This means that Sprint customers with enabled phones will not have to type a URL address to access MySpace Mobile on their phones, but instead will be able to click to access it from the Sprint portal. The new version of MySpace Mobile will feature rich graphical design, a revamped email interface and other new features. The site is currently in beta at http://mobile.myspace.com/ and has seen over one million unique visitors since its release in September.

“Launching mobile versions of MySpace and our other FIM sites in September was a huge step forward for our mobile efforts, and we’re excited to join with our long-time partners at Sprint to take mobile Web access to the next level,” said Peter Levinsohn, President of Fox Interactive Media. “With prominent placement on the Sprint mobile Web home page, customers will have immediate and easy-to-find access to our network of sites on Sprint phones.”

"Sprint has been a leader in providing customers with open access to the mobile Web on their phones, and MySpace and other Fox sites are the latest example of that,” said John Burris, vice president of wireless data content. “By providing a direct link to these sites, we’re making it even easier for customers to use their phones to access their MySpace accounts and other online services that are important to them, whenever and wherever they want.” [FierceMobileContent]

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