MySpace Introduces Premium Ad-funded Mobile Service
Social networking website MySpace introduced a free, ad-funded mobile version optimized for all U.S. carriers, calling into question the future of premium MySpace services available via AT&T, T-Mobile and Helio.
According to MobiAD Network, the new service enables users to send and receive messages and friend requests, comment on photos, post bulletins, update blogs and search for friends--while advertising will at first remain limited to sponsorships and banner ads, parent Fox Interactive Media said it will eventually introduce more targeted campaigns based on user registration data as well as local ads based on GPS data.
"Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling," said Fox Interactive's senior vice president of mobile John Smelzer.
At first, advertising will take the form of sponsorships and banner ads. But in the long run, Fox Interactive hope to sell more targeted advertising, using registration data from cell phone carriers. The company also hopes to send local ads based on a user’s location using GPS data sent by the phones.
According to mobile media market research firm Telephia, 32 percent of American mobile social networkers -- defined in the study as users who upload content captured via wireless handset -- cited MySpace as their favorite service, followed by Facebook at 13 percent and Windows Live Spaces at 11 percent.
In Britain, MySpace Mobile is the favorite among 21 percent of the social networking population, followed by Windows Live Spaces at 11 percent. Telephia adds that mobile social networkers are generally much younger than the average mobile subscriber -- 69 percent of all 15- to 17-year-olds surveyed shared photos, videos and other personal content on MySpace sites. [FierceMobileContent]
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