Working With a Net, but No Wires

• Posted: Friday, March 02, 2007
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• Author: pradhana
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• Filed under: Internet Users, Market Survey, Wireless Market, Wireless Services

On-the-go Internet users are an attractive demographic.

According to a new study by the Pew Internet & American Life Project, 34% of Internet users have connected using a wireless network. And 27% of Internet users have connected wirelessly from someplace other than home or work.

Why should online marketers care how people get online?

For starters, wireless users are more frequent Internet users: 72% of wireless users check e-mail on the typical day, compared with 63% of home broadband users and 54% of all Internet users.

In addition, 46% of wireless users get news online during the typical day, compared with 38% of home broadband users and 31% of all Internet users.

Most wireless users (80%) have broadband connections at home, so they are hardly dependent on public wireless access nodes. Rather, wireless users may be viewed as "deeper" Internet users than those who use wired connections exclusively.

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